What's Hot

What's Hot

Almost everyone asks us about digital marketing, search marketing, and what's up with direct mail.

Digital Media

Social Media, Mobile Apps, Creative Web Design, blogs have burst on the scene with a frenzy; small and big companies alike are trying to integrate these forms of marketing to leverage its perceived cost-effective means of business development.

Search Marketing (SM)

More formally known as search engine marketing (SEM); it seeks to promote websites, landing pages, or other electronic forms of communication. Specific components of SEM, Search Engine Optimization (SEO) or organic search and Pay Per Click (PPC) have become profitable marketing channels that have seen huge continued growth. Google has revolutionized the industry with their AdWords (keywords) concept and local optimization. Microsoft has their own version of AdWords for Bing and Yahoo.

Direct Mail

Direct mail has remained a very effective tool for acquisition marketing, the method of communicating to a new prospect or method of acquiring new accounts/members.

So What’s The Answer?

Companies must choose their business development tools on what’s appropriate and effective for their target audience and current clients, not on what is hot in the marketplace. Nevertheless, the proper exposure and education on these newer and more current digital marketing channels and communication techniques is essential. It allows organizations to integrate these mediums in a timely matter so that they can be leveraged to their full capacity.

Our Hot Button

Most organizations cannot afford to remain motionless with their business development; the normal attrition of business clients and business in general accelerates during economic down turns. New clients have to replace those who were lost; even if average client purchases are less, these new clients will provide revenue opportunity as the economy expands.

Our objective is to maintain customer retention and build loyalty as well as to continue developing a broader customer base.

Feel free to call us at 773-450-2793 to begin a conversation as to what your organization is experiencing.

 

Take our Business Development Assessment to determine how your organization cultivates new business opportunities. How do you score!