What We Do

What We Do

How do we get started with your business strategy?

It is important to us that we first understand your products and services, to whom you sell those products and services to, and the groups or segments you service and would like to add to your customer list. Once evaluated, the foundation of a strategic plan is in place.

We then critically evaluate what demographic groups or segments that comprise your client base and determine the key profile information from that base that can be used to model new clients in the marketplace. We create or expand market channels that communicate to your client base and locate new customers or members.

 

Internet and Traditional Marketing

These mediums work collectively to reinforce a given message, create top-of-mind brand awareness, and formulate measurable responses that convert to sales.

The communication channels
that we typically employ include:

Internet Media Products

  • Search Marketing
  • Email blasts
  • Pay Per Click (PPC)
  • Search Engine Optimization (SEO)
  • Banner Ads
  • Social Media

Traditional Media Products

  • Print
  • Radio
  • Television
  • Direct mail
  • Out-of-Home Marketing (such as billboard, bus signage, etc.)

Some of the marketing techniques
that we employ:

  • Content development
  • Modeling
  • Demographic profiling
  • Segmentation
  • Database management
  • List procurement
  • Website development
  • Landing page/micro site development
  • Google Analytics
  • Online conversion measurement (tier 1 and tier 2)
  • Call-to-action techniques
  • Offer strategy
  • Opt-in marketing

Performance

The ability to integrate measurement response and conversion results from each marketing channel is a key component for us in establishing a qualified marketing program. Today, the beauty of web analytics and many traditional marketing mediums is that they provide ample opportunity to measure all aspects of a given campaign.

Overall, we find this analytics stage to be critical in making accurate ongoing decisions, especially in creating sustained performance campaigns.

Questions that many of our clients ask…

How can I fire-up my business development in a slower economic environment?

Why have many of my traditional marketing channels become ineffective?

How do I determine what my marketing budget should be given the amount of business that can be leveraged out of the current marketplace?

Does my organization have significant business development goals without a corresponding marketing campaign to support the activity?

How do I get more aggressive with Internet marketing?

Can Internet and traditional marketing strategies create synergies?

What types of Internet and traditional marketing should I add to my company’s marketing mix?

Can social media marketing be advantageous to my organization?

These are just a few scenarios that our current clients often ask. Feel free to call us at
1-773-775-7365 to begin a conversation as to what your organization is experiencing.

I Design & Associates is an Internet and Traditional marketing b2b and b2c consulting firm. We optimize your financial and personnel resources to increase business development within your organization – as measured in dollar sales or new member acquisition.